The big one here that we all know and love (or hate!) is number 5- tell recipients how to opt-out of future communications, which is the precedent used to make sure that all commercial email has unsubscribe or opt-out options included in every message sent. Be cognizant of what third parties or others do on your business’s behalf.Respect opt-out requests and handle them quickly.Tell recipients how to opt-out of future communications.Inform recipients of your business’s location.Clearly and conspicuously identify advertising messaging as such.Do not use deceptive language in email subjects.Do not use misleading or false information in email headers.Under the CAN-SPAM Act of 2003, all businesses using email for commercial purposes must comply with 7 elements: The FTC defines commercial email as any “electronic mail message the… purpose of which is the commercial advertisement or promotion of a… product or service.” If your business sends commercial emails of any kind, CAN-SPAM and its legal requirements of commercial entities should be a big part of the way you approach email strategy. The CAN-SPAM Act of 2003 is still very much in effect today. CAN-SPAM set restrictions on how commercial emails can be sent and gave some privacy back to recipients. In 2003, the United States Congress passed the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or CAN-SPAM Act, to slow and restrict the influx of unsolicited emails in the early 2000s. Because recipients are able to opt-out rather than unsubscribing or making a spam complaint, list-unsubscribe can be used to help protect the reputation of senders. List-unsubscribe is an optional email header that allows email recipients to opt-out of receiving emails without clicking through an unsubscribe link or marking a sender as spam or junk. One element that can not (legally) slip through the cracks is an unsubscribe link in all of your commercial email communications. From segmentation and open rates to optimizing your deliverability, it can be easy for something to fall through the cracks. In the email world, there are a lot of elements to juggle when developing a new strategy. What is the list-unsubscribe header, and is it something you should worry about?
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